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Moda Footwear is set to play host
to an increased number of fashion and lifestyle brands for August with the expansion
of its Life zone for the next edition of the show, which takes place at the
NEC Birmingham. The Life zone has established itself as a key buying destination
for fashion stores and footwear specialists, regularly featuring brands including
Base London, J Shoes, Frank Wright, Rockport, Ikon and Camel Active. February
this year saw debut appearances from a number of fashion brands, including footwear
collections from Peter Werth and Boxfresh, which also showed their apparel lines
at Moda for the first time. The expansion of the Life zone for August is designed
to accommodate more new names now looking to come into the show. “Lifestyle
fashion is one of our key growth areas, and the brands which have been coming
into the Life zone over the last couple of seasons have been very pleased with
the business they’ve done,” says Moda Footwear event director Sean O’Connor.
“It’s a very exciting area of the market, and we’ll be announcing some more
great new names over the next few weeks.” Hush Puppies, which returned to the
show this February after a season’s absence, was one of a number of exhibitors
to report its best ever show. “We took a record amount of orders this season
and opened a number of sought after new accounts,” says the brand’s marketing
manager Julie Bradley. “Moda Footwear provided the perfect showcase for our
new Body Shoe and 1958 concepts, which were both well received by buyers.” Hush
Puppies has already signed up for the August edition of the show, as well as
other big name brands including Boxfresh and Start-rite, who both enjoyed successful
debuts in February, Terra Plana, Rocket Dog and Rieker.
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details and customer service.
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